CBS Sunday Morning did a story this morning on The Grammys, American Idol, and how the music industry is faring. The story featured Idol's Randy Jackson doing his usual "blah-blah-blah" about how Idol has revolutionized the music industry. "The people choose what they want to hear."
Not quite, Randy. It's true that Idol has made life easier for a few music executives, specifically those at RCA who would otherwise have to do the work of breaking new artists, but Idol has not changed the music the people hear, just the identities of the people singing it.
The singers who have had the most commercial and radio success post-Idol (Clarkson, Underwood, and most recently, DAUGHTRY) are also the singers who fit most seamlessly into existing Top 40/Country radio formats. One could argue that Idol has actually increased the emphasis on commerciality of music, as people like Ken Barnes at USA Today obsessively report on a weekly basis about the number of "units" (tm Clive Davis) each current major release has moved. Former Idols like Justin who have a unique artistic voice merit either no mention or dismissive comment because their music can't be tracked on a chart.
Yet, compare RCA's "Justin Guarini" to Justin's self-produced "Stranger Things Have Happened." If Idol really revolutionized music, you'd be hearing the fresh sounds of the latter album when you turn on your radio. But of course, you don't.
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If you want to talk revolution, consider the only real reason to tune into the Grammy Awards tonight - the reunion of The Police. It reminds us of another time popular music needed a kick in the derriere. We're talking about the post-disco malaise that was pop music in the late 70's. Outside of Michael Jackson in his creative heyday, pop music had fallen into predictability, following the same safe formula with singers and bands that sounded largely alike.
Then came "ROX-anne." New Wave hit. Popular music got vibrant again. For a while, anyway, until that, too, played itself out. The history of rap and hip-hop tells a similar story.
Idol, being ultimately about shortcutting the A&R (artist and repertoire) process, never had a shot of making that significant an impact on music. For that, we have to wait while the next new wave works its way up through the grassroots process.
Can we ask them to hurry up?
Labels: american idol, grammy awards, justin guarini, pop music, randy jackson, revolution, the police