EDY'S(R) SLOW CHURNED(R) Light Ice Cream to Distribute One Million Free CDs Showcasing Today's Hottest Stars

EDY'S(R) SLOW CHURNED(R) Light Ice Cream to Distribute One Million Free CDs Showcasing Today's Hottest Stars

- CDs will be distributed at participating grocery stores and will feature
unreleased tracks from former American Idol finalists -

OAKLAND, Calif., Feb. 28 /PRNewswire/ -- Your taste buds will sing with
the flavor of EDY's light ice cream while you enjoy the tunes of former
American Idol finalists when you purchase any two EDY's SLOW CHURNED Light Ice Cream products and receive a free CD featuring eight full-length
original tracks. This platinum pressing of one million CDs will include
previously unreleased tracks by former American Idol finalists including
Justin Guarini (Season 1), Kimberly Caldwell (Season 2), George Huff
(Season 3), Anthony Fedorov (Season 4), Constantine Maroulis (Season 4),
Nadia Turner (Season 4), Mandisa (Season 5 and Grammy Nominated Artist!),
and Chris Richardson (Season 6).

From February through April, CDs will be available at select EDY's
brand retail locations nationwide. Purchase any two EDY's SLOW CHURNED
Light Ice Cream 48 oz or larger OR Light Ice Cream Bars and receive a CD
free of charge ($7.99 SRP). CDs are located in the ice cream aisle and
ready for listening on your ride home.

"With the support of our retail partners, we are excited to offer fans
such an exceptional compilation from the music industry's brightest new
talents. Our goal in distributing one million CDs nationally is to provide
these talented artists with valuable opportunities for exposure and give
their loyal fans a chance to listen to their new and previously unreleased
music," said Brad Bridges of EDY's Grand Ice Cream.

The CD was compiled and produced by Nelly and Jeff Neben; Axis Artist
Management, Inc. (http://www.axismanagement.com/)

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries
manufacture and distribute a full spectrum of ice cream and frozen dessert
products. Brands of frozen dessert products currently manufactured or
distributed by Dreyer's in the United States include Grand, Slow
Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle
Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R)
Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R),
Chipwich(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's
premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's(R) brand name throughout the
remainder of the United States. Internationally, the Dreyer's brand extends
to select markets in the Far East and the Edy's brand extends to the
Caribbean and South America. For more information on the company, please
visit http://www.dreyersinc.com/. The Starbucks trademark is owned by
Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream
Partnership, a joint venture partnership between Dreyer's and Starbucks
Holding Company. In the U.S. the Haagen-Dazs trademark is sub-licensed to
Dreyer's by Nestle.

SOURCE EDY'S SLOW CHURNED Light Ice Cream


EDY'S(R) SLOW CHURNED(R) Light Ice Cream to Distribute One Million Free CDs Showcasing Today's Hottest Stars

Carly Smithson and the Idol "experience controversy" - who cares?

We were going to do a complete blog about how ridiculous the Carly Smithson "experience controversy" is, but Justin did it better. Check out his detailed taking apart of the relevance of this issue.

http://thebiz.fancast.com/2008/02/_so_usa_todays_marco.html

Just to make part of the observation we had intended, the media bias toward Smithson seems to be that because the MCA/Universal album she recorded as a teenager flopped, she shouldn't be trying again through her Idol appearance. Here's the thing: no album scans a mere 400 sales unless there was a massive corporate failure to promote it. The Wall Street Journal has reported on the complete screw up that MCA made of this project.

The success or failure of a major label pop release depends first and foremost on how well it is marketed, and that falls primarily on the shoulders of the record label. Carly didn't have any control over what the money was spent on. She didn't have control over what singles were released and how they were promoted. It doesn't sound like she had much control over what songs she recorded, the producers chosen by the label instead making those decisions.

On Idol, she is seeking to make it on her own talent. If she's good, she should. It would be ridiculous to refuse to support her because of what happened with her contract at MCA. To the contrary, it's a reason to give her the second chance.

Carly and Justin Guarini recently had a chance to talk at the Top 24 party. They can certainly commiserate, both having had their first real shot at success jerked away from them by corporate incompetence. Both deserve their chance to emerge from the hole into which they were pushed.

Of course, we do note that Justin's advice might well have been to avoid being signed by 19 Entertainment/BMG at all cost. But Carly is female and white, so she will probably be just fine.

TV Guide Network Set to Premiere Its Highest Rated Series, ‘Idol Tonight’ for Season Three

Hosts Kimberly Caldwell, Justin Guarini and Rosanna Tavarez Are Ready To Fire Up American Idol’s Biggest Fans With Brand New Show Segments, Interviews and the Network’s Biggest Marketing Campaign of the Year

LOS ANGELES--(BUSINESS WIRE)--TV Guide Network®, a leading network providing entertainment programming to more than 83 million homes, is gearing up to premiere its highest rated original series and viewer favorite, IDOL TONIGHT on March 12 at 8:00 p.m. ET/PT. Hosted by Kimberly Caldwell (American Idol season two finalist), Justin Guarini (American Idol season one runner-up) and Rosanna Tavarez (winner of Popstars), IDOL TONIGHT airs live from the doorstep of American Idol, satisfying viewers’ and fans’ appetite for the hottest show on television.

IDOL TONIGHT‘s marketing campaign will be the largest of the year for TV Guide Network. It will include a new logo, opening, and Idol theme weeks.

Justin Guarini and Rosanna Tavarez joke with
American Idol Vocal Coach Debra Byrd on Idol Tonight

In addition to featuring interviews with the most recent Idol eliminee, vocal coaches, fashion stylists, industry insiders and more, the show will include the following segments:

• “Idol Flashbacks” will feature never-before-seen footage of the most outrageous auditions and former contestants.
• “Idol Worship” will highlight current contestant reactions to fun fan questions.
• “Where Are They Now?” will feature former Idols making regular visits to the IDOL TONIGHT set to talk about what they have been up to after leaving American Idol.

IDOL TONIGHT is the exclusive, live Red Carpet preshow to America’s favorite talent competition, American Idol and TV Guide Network’s highest rated original series. Last season the premiere averaged a .4 HH coverage rating, an increase of 33 percent compared to 2006.

About TV Guide Network

TV Guide Network reaches over 83 million homes and is the premier television entertainment network for viewers seeking the latest information on the best programs, hottest stars and latest trends on television. Headquartered in the heart of Hollywood at its TV Guide Studios, the network combines original programming with comprehensive program listings information - all of which deliver on viewers' need for an entertaining and easy guide to what's on TV. TV Guide Network is owned and operated by TV Guide Networks, Inc., a subsidiary of Gemstar-TV Guide International, Inc.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.



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Jamming with Drivetime

Justin Guarini sitting in with a Philly area smooth jazz band called Drivetime in December, 2007. About five minutes into the second video, Justin does a version of My Funny Valentine that is completely different from the version on his Stranger Things CD. This is musicality at its core, folks, the ability to step up and completely change a song on the fly.